Pertama jaya was founded in Jakarta and established in 2002. Pertama jaya also decided to expand its product range and bring the business online. As this initiative took off, more business opportunities started emerging, each of them opening up fresh revenue streams. additional product categories such as Power Plate,Bicycle,Elliptical,treadmill. This also led to the transfer of Pertama jaya from a sole proprietorship company to Pertama jaya, a limited liability company.